SEO keywords play a pivotal role in raising your online visibility. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In digital marketing, a keyword is a particular term or expression that users enter into search engines when they are searching for a certain service, product or information. SEO heavily depends on the use of these keywords to position websites.

The essence behind SEO keywords lies in their ability to link what users are searching for to the content that your website offers. Cleverly using these keywords will help pull in the right audience and enhance the likelihood of conversions.

Having established the definition of an SEO keyword, website let's look at methods for efficiently using keywords. Improving the use of keywords necessitates a balance. You will want to include relevant keywords to appeal to search algorithms but without stuffing your content with them.

One way is placing the keyword in your content’s title. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the meta description and headings of your website, as these are areas where search engines tend to look.

It's also essential to choose keywords that resonate with your audience. This means understanding how they communicate, their searching habits and their requirements.

In conclusion, a well-chosen SEO keyword can be a connection between a prospective client's search and your website. It's a critical tool for success in the competitive world of digital marketing. However, success hinges on its effective and balanced use.